Every seasoned festival-goer in North America should try to attend Bass Coast at least once. But be warned - once you go, you’ll want to return every summer. That can be challenging for those who live far from Merritt, British Columbia, but the trip is worth every mile. Tucked into a hot, dusty valley in the BC interior, Merritt is Canada’s country music capital, or used to be, depending on who you ask. The likes of Johnny Cash, Merle Haggard, and Tanya Tucker have handprints on the town’s Walk of Stars, and Merritt Mountain Festival used to bring more than 100,000 people to the area. In this context, Bass Coast is a natural fit for the area.

Why is it important to consider equity and diversity in dance music? From house and techno to jungle and dubstep, electronic dance music often came from marginalized diaspora communities which, at least in North America, were often Black and Latino. Yet as dance music has become a mainstream, multi-billion dollar business, it is impacted by racism and exclusion like any other business in a society where these challenges remain all too present. In 2019, Bass Coast started collecting detailed demographic data about its bookings and using it to “critically look at strengths and gaps in our programming choices.” In 2024, the Phase 1 lineup featured more than three dozen women and gender non-conforming people, and nearly 30 artists of color, including several indigenous and Métis DJs and producers from Canada. So with this in mind, in addition to Leikeli47, here are 10 can’t-miss artists of color at Bass Coast.